Semiotics. Up Close and Personal.

Spring                                                                              Passover Moon

Female Golden Stag Beetle
Female Golden Stag Beetle

In a long ago TV program, the name of which I can’t remember, a character said of his Porsche, “It’s my carapace.”  Yes. The vehicle we choose is a statement about us, carmakers learned this from the carriage makers. Kate and I drive a Rav4. It’s functional, unexciting, and a mostly serviceable way of moving from point A to point B. We bought it in a hurry when our Tundra had a fatal seizure not long after I’d given the Celica to charity.

But we’ve added a bit to it. First, there’s that damage to the front end, unrepaired. Long unrepaired now, maybe 2 years. That’s a statement. We also have two stickers on the back: Our House Runs On Clean Energy and Fin Del Mundo: Ushuaia. During the presidential campaign, we also had a Bernie Sanders sign. There is a small sticker on the side window for the planetarium in Boulder. Gertie and Rigel ride with us from time to time. Another statement.

fishI mention the Rav4 and the Porsche first because these thoughts often occur to me while I’m driving. Vanity license plates. Fancy wheels. Political bumper stickers. Coexist. Rainbow pride. If you’re going to ride my ass, at least pull my hair. Keep honking I’m reloading. Flagpoles on the back of the pickup: the red white and blue on one side, the yellow, Live Free or Die flag on the other. Gun racks. Lowriders. Bentleys and Priuses. The occasional Maserati or Ferrari. Maybe you’re on a motorcycle wearing colors. Maybe you’re pulling a boat, or a camper, or a horse trailer.

As a culture we have chosen our vehicles as a prominent way to signal to others who we are, or who we would like to be.  I read an article that said the political leanings of a particular area could be sussed out by the number of pickup trucks on the road, the more pickups the redder the politics. I’m sure you could find a similar metric by counting Cadillacs or Hummers or expensive sports cars.

I used to have a ponytail and I’ve had a beard almost all of my adult life. Look at a woman’s nails, at earrings, necklaces, bracelets. All semiotics.

evolvedAt home. Even the dogs with whom we live. Semiotics. Furniture. Art. Books. Rugs and window treatments. Semiotics. Both to others, but also, and often more importantly, to ourselves. Reminders of who we are. Or aspirational signals about who we want to become. Or, false flags, representing how we wish others to see us. The solar panels on our roof. The well maintained exterior of our home. Even the stumps of the trees cut down for fire mitigation. All messages to the world.

We are opaque. Who we are, what we mean in the world, is not evident from our bodies. We want to know, need to know, what others are like, but we’re very poor judges. That’s why stereotyping exists. It attempts to add semiotics to skin color or body shape. Because we want some advance clue as to the nature of the other. Are they are a threat? Are they a potential mate? Might we agree with them on something important? Could they be trusted?

grateful deadWe all know this, at least at a subconscious level, so we offer clues. Those Grateful Dead Dancing Bears. The menorah lit in the window. The stylized fish. The stylized fish with legs and Darwin in the middle. A Bronco’s sticker. A Viking’s sticker. A lacrosse stick. Somehow we feel these things reveal a portion of who we are. Make us less opaque, perhaps a bit more transparent.

As a long ago student of anthropology, these kind of things fascinate me. I offer no conclusions, other than what they reveal about our essential opacity and our desire to be known in spite of it. The wide range of these semiotics are perhaps more necessary in a diverse nation with no tribal traditions, no single ethnic heritage, no long history as, say, Franks or Germans or Spaniards.